Janine King - Spokesmodel for Caribbean Voice Newspaper

 Advertising Rate Sheet

 SIZE

 RATE

Full Page Color 
$800.00
 

Half Page Color 
$400.00
  

Quarter Page Color 
$200.00
  

Full Page Black & White 
$500.00
  

Half Page Black & White 
$250.00
  

Back Page Color 
$125.00  
 

Center Pages Color Spread  
$1800.00
  

Quarter Page B&W 
$150.00
  


MECHANICALS

Full page: 14" X 9"

Half page: 7" X 9 "

Quarter page: 7" X 4.5"

Line screen: 85

DPI: 180

· All ads must be camera ready. There will be an additional typesetting cost for non-camera ready ads.

· All ads must be prepaid. Checks must be made out to The Caribbean Voice and mailed to 1936 Daly Avenue, Bronx, NY 10460.

 

FACT SHEET 

Print Circulation: 25,000 
Email Circulation:  200,000 
Paper size:   Tabloid 
Publication Frequency:   Monthly 
The Caribbean Voice is the only publication that focuses extensively on the Caribbean Diaspora and that is inclusive of all the Caribbean sub groups in the Diaspora. It is currently the most widely circulated and read of all Diaspora publications. In fact, it is the only publication in North America that does not have an extensive shelf life ­ usually picked up within 24 hours. Other publications remain at outlets for whole weeks and significant amounts are usually dumped. Testimony to its impact and popularity is the fact that not only is the paper picked up and redistributed to almost 100 other outlets by the public but it is also mailed to relatives and friends in increasing numbers around the world.

Extensive distribution is done at almost 600 outlets in New York with limited distribution in Georgia, Texas and Florida. Email distribution goes to over 200,000 subscribers world wide. Also mailing is done to subscribers ­ institutions and individuals ­ throughout the world. The Caribbean Voice has a mailing list of over 1,000 and can be found at public libraries and institutions of higher learning. It is increasingly used as a research and reference resource.

The professionalism and relevance of The Caribbean Voice is testified to by the fact that the second largest daily in New York City, Newsday, had entered into discussions aimed at taking over the paper. The discussions were aborted after Newsday's parent company, Times Mirror, merged with the Tribune Co. and the new company was forced to prune. Recently also one an article from this newspaper was included in a textbook on English for Romanian students. The fact is that this is the only Caribbean publication with its own network of writers and columnists from literally around the world. Thus, instead of relying on news wires, we publish original articles and opinions, almost all of which are never published elsewhere.

Note also that this is the only Caribbean publication that has ever been profiled in both the Daily News and Newsday, New York City's two largest dailies. And it is the only Caribbean publication that is contracted for articles to be syndicated. Syndication is done by LexisNexis to over 2000 entities in the business and education sectors in the US.

The Caribbean Voice offers the best forum to reach the Caribbean Diaspora as well non-Caribbeans. Its readership is economically upwardly mobile with at least a high school, education. And it is drawn from throughout the Caribbean community as well as the non-Caribbean community.

The monthly publication is supplemented by a daily updated website ­ www.caribvoice.org.

 DEMOGRAPHICS

Caribbeans make up a significant segment of the population in England and Canada. In the US, they number over 22 million (Strategy Research Corporation). In New York City, they make up almost 25% of the population. And within the tri-state area - New York, New Jersey and Connecticut - they number close to five million. In the United States, Caribbeans are more socio-economically mobile than African-Americans and Hispanics (New York's Newsday Newspaper Survey). Their penchant for entrepreneurship is quite evident in many parts of New York City (Richmond Hill, Flatbush, Hillside Avenue, South Bronx, Washington Heights, Crown Heights and other areas) as well as in other states such as Atlanta, Florida, Washington, Texas, California and elsewhere. Thus they represent not only very significant spending power (over one billion dollars annually), but they also generate jobs and contribute to the economic development of areas where they choose to reside - usually depressed and/or inner city areas.

The Caribbean impact in politics is quite evident in the tri-state area and other parts of the US, in the numbers of state and city legislators of Caribbean heritage, the increasing representation in Capitol Hill and the rush to court voters of Caribbean heritage during national elections. Note that the first African-American woman to sit in Congress and to run for the presidency was a Caribbean - Shirley Chisolm. The first non-white chairman of the Joint Chiefs of Staff and Secretary of State was a Caribbean - Colin Powell. The first Black to make it big in Hollywood was Caribbean ­ Sidney Poitier. And Caribbeans have been in the forefront of the civil rights movement - Marcus Garvey, Malcolm X, Stokley Carmichael, and the controversial Louis Farrakhan among others.

Elsewhere around the world Caribbeans are also quite impactful also. Sir Shridath Ramphal is a former Secretary General of the Commonwealth. Mohammed Shabudeen is a judge on the World Court. Rudy Narine was a pioneer of the civil rights movement in England; Sir Arthur Lewis (Nobel prize in economics), Dr. Bishnoodat Persaud (internationally recognized tourism economist), Avinash Persaud (prize winning financial analyst), Wendy Fitzwilliam, Shakira Caine and a host of others (international beauty pageants) are only a few of the legions. Caribbean music, especially reggae, calypso, chutney and salsa have become international and have influenced the rhythms of many other genres. Rock and Roll Hall of Famer, Bob Marley, Tito Puente, Celia Cruz, Sundar Popo and Harry Belafonte lead a long and distinguished list of acclaimed musical greats. Carnival has become a major outdoor celebration with the Brooklyn Carnival (USA), Notting Hill Carnival (England) and Caribana (Canada) being the largest outdoor, televised activities in those countries - attracting millions of spectators and participants. In fact, Caribbean style carnivals are a feature of the landscape in Florida, Boston and other parts of the US as well as a number of other countries around the world.Already a major force in American baseball, with an influx of great players from Cuba, the Dominican Republic and Puerto Rico (Orlando Hernandez, Sammy Sosa and company) Caribbeans are beginning to impact in other sports as well - Patrick Ewing, Shaquille O'Neal, Felipe Lopez , Rick Fox, Tim Duncan, Mario Ellie and a host of others in basketball; Felix Trinidad, Lennox Lewis and a long line of boxing luminaries; Ato Bolden, Merlin Ottey, Donovan Bailey, Deon Hemmings, Marion Jones, Marie Jose-Perec et al in athletics; Patrick Husbands, Emile Ramsammy and Shaun Bridgemohan in horse racing; chess grandmaster, Maurice Ashley; Dwight Yorke and an array of soccer stars, not to mention cricket and its impressive range of superstars from Sir Garfield Sobers to Ramnaresh Sarwan, Vivian Richards to Courtney Walsh.

And the list goes on. Caribbean cuisine (curry, beans and rice, jerk chicken) is increasingly making its way into the mainstream. In fact companies like Golden Krust, Caribbean Food Delights, Simeus Foods and Tower Isles Patties are million dollar concerns. And restaurants and catering halls like Nakisaki, Chateau Royale and Henry House are carving their own niches in a highly competitive marketplace.Caribbean writers - V.S. Naipaul, Edwidge Danticat, Derek Walcott, Kamau Brathwaite, Marijse Conde, Junot Diaz, Jamaica Kincaid, Julia Alvarez, Judith Ortiz, Sasenarine Persaud, Samuel Selvon, Lakshmi Persaud etc. - are making a name for themselves. And slowly but surely Caribbeans are invading fashion and entertainment - Oscar de la Renta, Karl Kani, Vanessa Williams, Wyclef Jean, Lauryn Hill, Gloria Estefan, Lynn Whitfield, Mike Robles, Naomi Campbell, Carlos Acosta, Sidney Poitier, Chita Riveria, Jennifer Lopez, Garcelle Beauvaix, Ricky Martin, Jose Feliciano et al.In the employment sector, Caribbeans (in the US tri-state area) dominate parts of the health care industry (nursing and health aides) and the power service industry (Con Edison especially). They are significant in the media, construction, domestic service, sales and teaching. They are increasingly climbing the ladder of management - Eric Holder, Deputy US Attorney General; Roger Enrico, former Chairman of the Board and CEO, Pepsico; Paula Madison, Vice-President and News Director at WNBC TV; Aida Alvarez, head of the Small Business Administration; Angela King, deputy UN secretary-general to name a few. And they are increasingly launching out into the world of business and allied services - Ashook Ramsarran and RAMEX, the Hernandez Mets Supermarket empire, Goya Foods and so on.

More than anything else, Caribbeans' penchant for upward mobility ensure the revitalization of communities, the increasing tendency towards seeking higher education and the propensity for risk taking in search of their dreams - American, Canadian, English whatever.Given their multicultural and multiethnic backgrounds, Caribbeans are not only a cementing force in the host societies, but they also add many strands to the fabric of the cultures. And, as a group, Caribbeans' rate of growth is faster than the national average. In effect, Caribbeans are now a very visible feature on the American, British, Canadian landscape especially, but elsewhere also. Indeed the Caribbean community has been a sleeping behemoth that is beginning to awaken.